A Comprehensive Comparison of Kartra vs. ClickFunnels

The two best all-in-one online platforms for digital marketers in one frame. It is difficult to choose which one is better. One has experience spanning several years, while the other has advanced technology on a smaller budget. Here, we are talking about the online platforms Kartra and ClickFunnels. Each one of them has its benefits and drawbacks. It is not about Kartra vs. ClickFunnels; it’s about understanding the differences between the two to make a better choice according to your requirements.

Let’s get an overview of these online marketing platforms before getting into depth for a better understanding.

Kartra, created by Mike Filsaime, is an online digital marketing platform and sales funnel builder, performing all the functions like email marketing, web hosting, list building, and many more. It also helps in creating landing pages, help desk systems, lead capture forms, and campaigns.

Some of the Kartra’s features are as follows:

• Easy to use: it has a straightforward dashboard that is easy to use. On the left-handed panel, you get everything, from page builder to funnel creator. Users will also get a software tour to help them settle in with the platform’s features.
• Checkouts: pre-designed checkout forms are designed to accept all forms of payment (PayPal, credit cards) while selling the product or service online.
• Page Builder: It offers 100% flexibility in drag-and-drop page building. It has built-in, predesigned templates.
• Lead generation: build your customer database, prospects, and leads. It organizes them into lists and custom tags.
• Funnels and campaigns: sets up a multi-page sales funnel to convert the leads into clients and further convert the clients into recurrent customers.
• Email marketing: This creates automated emails or SMS for marketing campaigns to engage with the users.
• Membership sites: use drag-and-drop membership site builders to deliver the content or training material.
• Video marketing: this feature helps in inserting lead capture forms, multi-video playlists in mid-way of your video.
• Helpdesks: this portal helps in live chat and solve the queries. It comes with full integration with Kartra checkouts to offer billing support.
• Built-in calendars: register to one-to-one scheduled sessions with the clients within the integrated dashboards.
• Lead capture forms: create your own custom fields while using the lead capture forms.
• Affiliate program: it manages and tracks affiliates for the promotion of the products. You can provide commissions too.
• Agency: this feature is for those who serve others in online business, and then kartra helps you manage the customer accounts from one centralized console.
• Marketplace: it provides you tons of expert services to replace marketing funnels or landing pages.
• API and integrations: this feature offers native integrations with comprehensive API to code your own customized add-ons.

ClickFunnels is also facilitated with all the sales and marketing tools that will help you in creating websites and high-converting sales funnels. This famous online marketing software is the innovation of Russell Brunson which pre[pares you to sell, market and deliver the products online. Adding to this, it provides solutions like Email marketing, sales funnel building, drag and drop editor etc.

Some of the features of Click funnels are-

• Ease of use: click funnel helps you build your sales funnel without any coding. You can build it from the scratch or can use pre-built templates.
• Lead generation: it will capture your audience and generate new leads through the information of the visitors.
• Sell your products: Click Funnels create attractive pages to get you the right traffic and convert them.
• 1-click upsells: this feature helps in adding revenue per customer to your website.
• Drag-and-drop Etison Editor: use this editor to set your landing page and lets you create webinar pages, sales pages, membership sites etc.
• Funnel builder: use drag-and-drop visual editor to build your sales funnel.
• Email and Facebook marketing automation: use Actionetics email auto responder.
• Follow up funnels: connect with your audience anytime using multidimensional- marketing.
• Affiliate commissions: share your funnels and get affiliate commissions when they sign up.

The main difference between the two is that Kartra can run your entire business and on the other hand, click funnels can only focus on building the sale funnels and spread awareness among your audience. Let’s have a look at some of the pros and cons of the Kartra and click funnels.

Kartra vs Clickfunnels: pros and cons.

While making the final decision you have to consider many points critically. The features are bundled in one platform and you have to select the best one for your business. So, analyze carefully.

Kartra

Pros

• Email marketing with all the other features
• SMS integration.
• Split testing for subject lines.
• A built-in calendar tool is a special feature. It will help in scheduling meetings.
• Read-to-use marketing material, like- emails, design etc.
• Video hosting.
• Marketing templates.

Cons

• If you are searching for a webinar feature then, you have to integrate with some third party app.

Click funnels

Pros

• Beginner- friendly
• Mobile optimization
• Email auto responder
• Integrates with all the tools.

Cons

• Response to the customers is quite slow.
• Slightly expensive
• Can’t host videos.

Comparison between Kartra and clickfunnels:

• Sign-up process

To get started both platforms provide a sign-up process, where you have to select a plan and then continue with it. But the plus point in clickfunnels sign-up process is that it provides a 14- day free trial.

• Ease-of-use and Customization

An ideal tool for digital marketing should be easy to use and provide customizable templates. Kartra’s dashboard is straightforward and also provides a software tour to get easily started. You have to select the “my pages” option to build a landing page and “my products” option for creating a website. In short, everything is available to you with a single click. While Clickfunnels dashboard is easy to navigate and has a straightforward dashboard. There are quick links too in the Clickfunnel i.e.: build funnel, build a follow up funnel and Send a broadcast. In this feature both have the same kind of customizability.

• Funnels and Campaigns

Kartra has “done-for-you” marketing campaigns created by well-known internet consultants, Frank Kern and Andy Jenkins. They provide templates for various objectives. They also contain several elements like thank-you pages, sales pages etc. you can get essential tags and lists to monitor the customers till you close the sales. On the other hand, Clickfunnels provide customized templates as per your business. But it lacks web-page templates and templates according to the objectives of the business.

• Web page building tool

Standard features are almost similar to each platform which include- template marketplace, built-in landing page creator, thank you pages etc. in Kartra finding a web page is very simple, you just have to click on “my pages>>new page” to begin. You will get plenty of templates for different pages. The web page builder creates all kinds of pages like- sales pages, upsell pages, opt-in forms etc. some of the web page templates are-

• Squeeze pages
• Thank you pages
• Long sales pages
• Product launch
• Coming soon
• Product review

After selecting the web page you’ll get a mini-tutorial for all the integral steps. While in ClickFunnels web page building tool you’ll get based on your products you are trying to sell. To make editing easier you’ll get color-coded blocks. Four building blocks are- sections, elements, rows and columns. This feature is provided by both the platforms with the same editing and template option.

• Membership sites

Subscription and membership tiers are provided by both the tools.  Kartra offers membership sites with ease and offers an intuitive framework. You can create different tiers in membership like- bronze, silver or gold tier. It also tracks the membership sites and sends an automated “congratulations message” to the customers who step-up a higher tier. Also Kartra provides membership analytics features that help in sorting of the data by date, access or membership tier. Clickfunnels provides membership templates but lacks in audio or video hosting, also it does not provide membership analysis features which is a feature of Kartra.

• Email marketing automation options

Both tools have built-in email editors. They also offer email automation, email personalization, tracking, segmentation, lead scoring etc. Kartra emil tool offers you customize your email campaigns using user-based personalization features. It also offers behavior based automation. Kartra keeps a record of how many times any client has opened the email. It segregates the customers depending upon their actions. Some of the other features include- personalization of messages with tags, SMS communications, list cleaning, measuring of unsubscription and spams, ClickFunnels with built-in tool -”Actionetics” integrated with SMS platform Twilio. You have to head to the “Automation” tab to set up messages and email sequences to follow up with your audience. There’s an option in ClickFunnels to create “Smartlist” where it pulls specific data on your subscribers to determine certain things. Smart list is like data mining it helps in determining certain things like-

• Customers having more than 1000 followers on Facebook and buying your products.
• Who abandoned your cart?
• Who are the superbuyers?

Along with this, it also sends broadcast messages to subscribers via email. Helps in determining the preferences of the customers’ create new tags, import your existing contacts.  Despite all the features and automated messages, Kartra is better than ClickFunnels in this feature.

• Checkout page

Kartra provides you with optimized check out pages along with management of promotions and sales.  Also, you may manage current clients, alter prices and coupons, rearrange payment dates, freeze subscriptions till further notice, and more using the checkout tool. The dashboard also provides a thorough analysis of your data for tracking sales and revenue. You may keep an eye on your revenue, renewals, refunds, cancellations, active subscriptions, average retention, customer lifetime value, and average over the long vs. short term. Make the checkout process even more unique by including several SKU variants and other custom fields. you ‘ll also be able to-

• Set multiple price points.
• Allow 1-click transactions.
• Track user’s geo-location.
• Allow one-time sales.
• Translation to 12 different languages and 40 currencies.
• Offer trials, initial payments.

In terms of security, it complies with PCI, GDPR, SCA, and all credit card payments are secured by a 256-bit encrypted protocol. Karta’s payment gateways, however, are constrained because you may only take payments through PayPal or credit cards. But, you may interface with external payment processors like Stripe, Authorize.net, and Braintree.  ClickFunnels also have several customizable checkout page templates.  You may add and manage subscriptions, payment plans, discounts, and more with the use of the programme. It can also help you automatically retrieve abandoned carts. You can track the sales made on the checkout page and relate them to your campaigns.

There are choices for adding components like:

• Pay with Apple/Android
• Selector for products with variations
• Order Uplift Product Information
• Credit card portion

It also accepts third party [payment gateways like paypal.

• Calendars

The calendar feature on Kartra syncs with Google Calendars and combines neatly with other elements on the site. It makes it simple to set up appointments and stream live events. For consultants, coaches, or anybody who wishes to schedule appointments without constantly rechecking dates, it is convenient.

1. The calendar feature allows for:
2. Booking management in real-time.
3. Automatic conversion of time zones.
4. One command center for the calendar.
5. automatically update the schedule.
6. Access to a client’s history, including appointments, transactions, tags, and other information.
7. Reminder messages, such as confirmation of registration, announcements of events, cancellations, rescheduling, etc.

This calendar feature also enables the customers to book the appointments on their own.  Whereas ClickFunnel doesn’t have a built-in calendar function. It integrates with third party systems like Google calendars.

• Reporting and Analytics

Kartra comes with built-in “Analytics Heat map” that will help you determine what is engaging your customers the most. It will track the user who is landing on your page or when someone subscribes to your newsletter. Kartra’s analytics will track the entire sales process. It also provides unified reporting. With Kartra you don’t need any third party for analysis. As a summary we can say that Kartra offers the following types of analytics-

• Subscription analytics
• Email analytics
• Product analytics
• Affiliate analytics
• Conversion analytics
• Traffic analytics
• Transaction analytics

ClickFunnels is not featured to provide detailed insights into critical metrics. It integrates with third party analytical tools to understand your visitors’ preferences on your webpage.

• Third-party integrations

Kartra provides integrations with numerous third party apps, including payment gateways, marketing tools, calendar apps etc. ClickFunnels also integrates with other auto responders, with clickfunne;ls you don’t have to use Zapier.

• Affiliate management programs

Clickfunnels provides amazing affiliate programs while kartra pays only 40% to their affiliates. ClickFunnels also gives a chance to win your dream car and their affiliates earn with the use of ‘sticky cookies.’ ClickFunnels has the best affiliate management system.

• Split testing

With Kartra, you can either run an A/B split test using internal platform sites or an external URL. The tool lets you run the test across four sites at once and offers useful visitor information for each page.

A milestone that chooses the test winner automatically or by hand is another option. Karta offers you more in-depth A/B test statistics information than ClickFunnels. Two alternatives for split testing are provided by ClickFunnels. Use a template page or make a copy of an existing page.

As there is a page with data for this, you may change the test traffic percentages. On each page, you can also earn a confidence score, but you’ll have to pick the winner by hand. The page that fails will be immediately archived at the conclusion.

The split testing option in ClickFunnels does not, however, provide especially meaningful data, and it also does not allow you to A/B test emails or subject lines.

• Pricing options

Kartra pricing plans includes-

• The starter plan- $99per month
• The silver plan- $199 per month
• The gold plan- $299 per month
• The platinum plan- $499 per month.

Kartra checkouts, funnels, videos, sites, helpdesks, affiliate management, calendars, etc. are all included in all Kartra plans. A 30-day money-back guarantee is offered, and a 14-day free trial is available for $1.

Clickfunnels offers 3 pricing plans-

• The basic plan- $97per month
• Etison suite plan- $297 per month
• twocommaclubX- $2947per month.

Clickfunnels also has a 30-day money back guarantee along with 14 days free trial.

• Customer service and support

For new users who want to learn more about the software, Kartra provides a free training course. For customer support, they also provide a Facebook group, ticketing system, and live chat option. Online guides and FAQ sections are part of the ClickFunnels support system. You may ask questions on their Facebook group as well. Kartra excels in customer assistance thanks to their rather extensive training and support options.

Who’s the winner in Kartra vs ClickFunnels

You can make an informed choice, thanks to our thorough comparison of ClickFunnels and Karta. The platform you use will rely on the requirements of your firm, even though ClickFunnels and Karta both feature outstanding sales funnels.

In contrast to Kartra, which is ideal for trainers, consultants, gym owners, marketers, and anyone selling information items; ClickFunnels is a great option for ecommerce business owners and internet entrepreneurs.

While both ClickFunnels and Kartra provide simple tools and email marketing features, Karta’s beginning subscription, which costs just $99 per month, gives you access to email marketing and automation. You must purchase a $297/plan with ClickFunnels in order to use email marketing automation. ClickFunnels provides extra payment methods for checkout pages. Although ClickFunnels and Karta both have an affiliate programme, ClickFunnels goes above and beyond by giving you the chance to win your ideal automobile. Although ClickFunnels doesn’t offer progress monitoring or integrated audio and video hosting tools as Kartra offers, its membership site features are comparable.

Given that it provides a free training course for new customers, Kartra’s customer care is superior to ClickFunnels’. To address any support-related questions or problems, there is also a live chat option. To make sure you get the proper software, thoroughly compare each feature to your unique company needs.